What yOuTh tHINk

Let’s stop treating youth as a destination for our marketing messages and start treating them as partners in its production. The journey starts here, welcome to the WHAT YOUTH THINK project, brought to you by the Youth Research Partners.

What Youth Think is an opportunity for brilliant young minds to tell marketers exactly what they think of their brands. Let’s face it, youth don’t wake up thinking about your brand these days , so how do we establish a meaningful dialogue with them without friending them of Facebook or spamming their mobile?

This is about giving youth a chance to speak up and allow brand managers, product heads and researchers to co-create the marketing process in partnership with youth.